Want to Start a Bike Brand?

If you’re a big bike nerd, chances are you have thought about starting your own bike brand. I know I have. In fact, a buddy and I gave it a try a few years ago with Domestic Bikes. I learned a ton in the process. Mostly I learned that it’s really really hard. We shut it down before we got too far.

Our buddy Jeff Frane launched All-City while he was working for QBP. And now he has gone out on his own with Wilde. I’d say he’s doing everything right. But guess what? It’s still really really hard. Listen to his convo with Russ on The Path Less Pedaled.