Kona on the Brink!

Legendary brand Kona got snapped up by private equity in 2022, and now after a great deal of mismanagement (who could have predicted this?), their future is in doubt. Owner Kent Outdoors is apparently now offering Kona for sale.

There has been an outpouring of love for Kona over the last few days–from BikePacking to Stevel Knievel to BikeMag.

Will someone come to Kona’s rescue? We hope so!