New Moots Carbon Fiber E-bike?

I hadn’t even had my first sip of coffee when I saw the new carbon fiber Moots e-bike this morning. Wait, what? Is it April 1? Apparently not!

Look, I get it. Moots has a demographic that can afford something like this ($9,999!) and probably even wants something like this. And the small brands can’t just let Trek and Specialized take over the high end, high tech e-bike world. This feels a bit like when Porsche started making SUVs, which helped keep them in business so they could keep making 911s.

Still, I appreciated the fact that when Carl Strong went to carbon fiber after decades of focusing on steel and titanium, he created a whole new brand–Pursuit.

That said, Moots is a great brand, and they are totally fine with shaking people up a bit--witness their collab with WTB at the MADE Show.

And I still want a YBB.