SRAM is a relatively new American bike brand that was founded in 1987 by a group of cycling enthusiasts. The company initially focused on producing high-end grip shifters, which were quickly adopted by mountain bikers for their lightweight and precise shifting. SRAM continued to innovate and expand their product line, introducing the first 10-speed mountain bike drivetrain and the first wireless electronic shifting system for road bikes. The brand has sponsored numerous successful professional cyclists, such as Nino Schurter, Kate Courtney, and Pauline Ferrand-Prevot in mountain biking, and Fabian Cancellara and Philippe Gilbert in road cycling. Today, SRAM is known for its high-quality and innovative components, and remains a popular choice among cyclists at all levels.